Welcome to the Communications and Marketing Department's Internal Website.

Your guide to working with our team.

Welcome to the Communications and Marketing Department's internal website, designed to enhance collaboration between our team and the Institute's programs. This site serves as your guide to understanding how we can effectively support your program's unique communications needs, regardless of location.

Our Department operates on a multi-faceted model. Throughout the site, you'll find clear distinctions between Standard Support (services included as part of overhead) and Premium Support (services that require additional resources). This transparency helps you easily navigate the support available within the Department’s existing budget versus expanded support that requires additional investment.

Our goal with this website is to simplify access to the communications support you need to amplify your work. I encourage you to explore the site and familiarize yourself with the resources available. Our teams—Media Relations, Event Production, Enterprise, and Creative Services—are here to partner with you, bringing expertise, creativity, and a deep understanding of the Institute's mission to every project.

We look forward to working closely with you and helping your program achieve its communications goals.

In partnership,

Lorelle Atkinson
Vice President, Communications and Marketing
The Aspen Institute

Dear Colleagues:

Our Model at a Glance

1

    • Direct Support:
      We offer programs high-impact communications assistance in strategic planning, media relations, and event production—critical functions that often lack dedicated support within programs and where our expertise can significantly enhance your program's success. 

    • Indirect Support:
      We manage the Institute's flagship assets, including social media channels, the website, and major campaigns. By maintaining a cohesive and powerful representation of the Institute's brand, we amplify the work of all programs, ensuring a unified voice and broad reach.

2

    • Enhanced Support:
      For specialized or resource-intensive needs, we offer premium services through our bench of trusted teammates, contractors, and vendors. These services, available at an additional cost, provide high-quality results without the typical overhead charge that programs incur on external contracts.  

      Our team handles all aspects of the contract process—vendor sourcing, contract management, and logistics—saving you time and money so you can focus on your program's goals.

      Pricing Structure:
      The cost of premium services is based on the scope, duration, and specific needs of your project. We provide detailed proposals with clear cost estimates, ensuring transparency and value.

3

  • Collaborative Projects:

    Do you have a creative idea for content or products that align with the Institute's strategic plan but need additional resources to bring it to life? We've allocated a small budget specifically to partner with programs on innovative projects. By pooling resources—budget, staff, and expertise—we can maximize the impact of your ideas. 

    These partnerships may involve a combination of overhead-covered and premium services, allowing us to tackle larger projects that advance both your program's objectives and the Institute's broader goals.

    We encourage you to reach out. We’re flexible and open to exploring new ways to collaborate and make your vision a reality.

Website Launch (June 2025)

This section is designed to house frequently asked questions (FAQs) and helpful resources for staff as we prepare for the June launch of the newly redesigned aspeninstitute.org. Here, you'll find key information to help you stay informed and ready for the upcoming changes.

Resources & Recordings

    • PowerPoint Presentation

    • Content Audit Template: Use this template for your audit.

      • Important: Make a copy and save it for your use.

    • Aspen Posts by Program / Content Audit Spreadsheet: This spreadsheet lists all posts tagged by program.

      • Important: Make a copy and save it for your use. Use this to organize posts for your program for your audit.

      • This should be a full inventory of all posts that have been tagged with a Program (blog posts, publications, longform posts, etc.).

      • Sorting this by Column A (“Program”) gives you a nice alphabetical list of Posts by Program.

      • The workflow would be to find the Program, then “select all” their posts and copy and paste them into the Content Audit Template linked above.

      • Columns B & C  (Post Title and Post URL) are probably all you need for auditing purposes. 

    • March 7: Content Audit Office Hours #1 (Zoom Recording)

    • March 21: Content Audit Office Hours #2 (Zoom Recording)

    • March 25: Content Audit Working Session #1 (Zoom Recording)

    • March 27: Content Audit Working Session #2 (Zoom Recording)

  • Website CMS: Pre-Access Preparation for Website Launch 

    • Tuesday, April 1, from 1:00 - 3:00 pm EDT

    • Friday, April 4, from 1:00 - 3:00 pm EDT

      • Zoom Recording

    Website CMS: Website Launch Preparation & QA Readiness

    • Wednesday, April 9, from 1:00 - 3:00 pm EDT

      • Zoom Recording

    Website CMS: Hands-On Training for Website Content Review and QA

    • Tuesday, May 6, from 1:00 - 3:00 pm EDT

      • Zoom Recording

FAQs

  • Website CMS: Pre-Access Preparation for Website Launch 

    • Tuesday, April 1, from 1:00 - 3:00 pm EDT

    • Friday, April 4, from 1:00 - 3:00 pm EDT

    Website CMS: Website Launch Preparation & QA Readiness

    • Wednesday, April 9, from 1:00 - 3:00 pm EDT

    Website CMS: Hands-On Training for Website Content Review and QA

    • Tuesday, May 6, from 1:00 - 3:00 pm EDT

  • All programs will receive training on how to use the new website, enabling them to manage and update their own program pages. For those seeking additional support, we now offer premium services through our Creative Services division. This includes assistance with content strategy, maintenance, promotion, and more, to ensure program pages are fully optimized.

  • No, the website redesign is fully funded and there will not be costs to programs for content migration.

  • Programs with external websites will have at least a single program page on the redesigned website. External website content will be indexed for the redesigned website’s federated (multi-site) search.