Launch a Campaign

Launching a campaign is a powerful way to engage your audience, amplify your message, and achieve your program's objectives. Whether you want to grow your social media following, raise awareness around a key issue, or promote a new initiative, our team is here to help you plan and execute a successful campaign.

Our Process

When you're ready to launch a campaign, start by submitting our event/project intake form. We'll work with you to define your campaign goals, identify your target audience, and develop a comprehensive strategy.

Depending on your needs, we offer both standard support, covered by overhead, and premium services for more specialized requirements. Throughout the process, we'll partner on everything from initial strategy to execution so you can focus on what matters most. For more details on our process, visit our Work with Us page.

Types of Campaigns You Might Consider

Building a Social Media Awareness Campaign

We can design a series of engaging posts, infographics, and videos to raise awareness about a key issue, supported by targeted paid ads to reach a broader audience.

Promoting a New Initiative Across Channels

We can create a comprehensive digital marketing strategy, including email campaigns, influencer partnerships, and a dedicated microsite to drive engagement.

We can develop a follower growth strategy that includes organic social media tactics, paid social campaigns, and collaboration with influencers to increase your reach.

Growing Your Program's Audience

1

Before the Launch

    • Strategic Planning:
      We'll work with you to define the campaign's objectives, target audience, and key messages.

    • Press Release and Media Advisory:
      We'll draft, edit, and distribute press materials to generate early buzz for your campaign.

    • Media List Development:
      We'll help identify key media contacts who are most likely to cover your campaign.

    • 1-1 Outreach:
      We'll collaborate with you to engage directly with targeted reporters or influencers.

    • Basic Design Support:
      We'll assist in creating basic campaign visuals that align with the Aspen Institute's brand guidelines.

    • Basic Media and Message Training:
      We'll prepare your team for media interactions and ensure consistent messaging.

    • Advanced Design Services:
      We can create custom graphics, infographics, and other visual assets to enhance your campaign's impact.

    • Dedicated Campaign Pages or Microsites:
      We can develop a dedicated online presence for your campaign with custom web pages or microsites.

    • Content Creation:
      We can craft engaging content, including social media posts, blog articles, and videos, to promote your campaign.

    • Social Media Toolkits for Stakeholders:
      We can equip your stakeholders with ready-to-use social media content to support the campaign.

2

During the Campaign

    • Event Coordination:
      If your campaign includes events or webinars, we can manage all aspects, including A/V setup, live streaming, and on-the-ground support.

    • Amplification on Institute Channels:
      We'll promote your campaign across the Institute's social and digital media channels and in relevant Institute newsletters.

    • Campaign Management and Execution:
      We can provide guidance, management, and oversight to ensure everything runs smoothly during the campaign.

    • Content Creation:
      We can craft engaging content, including social media posts, blog articles, and videos throughout your campaign.

    • Social Media Campaign Management:
      We can fully manage your campaign's social media strategy, including organic tactics, paid advertising, and influencer partnerships.

    • Paid Marketing and Advertising:
      We can run targeted ads to boost your campaign's reach and engagement.

    • Real-Time Analytics and Adjustments:
      We can monitor campaign performance and make real-time adjustments to optimize results.

3

After the Launch

    • Media Monitoring and Analysis:
      We'll track media coverage and social media engagement to assess the impact of your campaign.

    • Inclusion in Enterprise Products:
      We'll feature your campaign in relevant Institute-wide publications such as In Focus, newsletters, and the Impact Report.

    • Comprehensive Campaign Report:
      We can provide detailed analytics and insights on the campaign's performance, including social media metrics, media coverage, and audience engagement.

    • Post-Campaign Content Creation:
      We can develop content summarizing the campaign's impact, including reports, videos, and case studies.

    • Custom Analytics and Coverage Reports:
      We can provide in-depth analysis of your campaign's effectiveness with detailed metrics and recommendations for future efforts.