Starting a New Program or Initiative

Starting a new program or initiative at the Institute is an exciting opportunity, and our team understands what it takes for you to establish a strong foundation. We offer both standard support covered by overhead, and premium services that provide specialized resources to ensure your new program or initiative starts off on the right foot.

Our Process

When you're ready to start a new program or initiative, begin by submitting our event/project intake form. We'll work with you to define your goals, identify your target audience, and develop a comprehensive strategy. Our approach ensures you have the necessary branding, communications, and logistical support to launch successfully. For more details on our process, visit our Work with Us page.

How We Can Support You

    • Logo Development:
      We'll provide one standard logo for your new program or initiative, ensuring it aligns with the Aspen Institute's brand guidelines.

    • Strategic Planning:
      We'll work with you to define the initiative's objectives, key messages, and target audience, and develop a strategic communications plan.

    • Website and Digital Presence:
      We'll offer initial guidance on establishing a digital presence, including recommendations for your program's section on the Aspen Institute's website.

    • Media Relations and Announcement Support:
      We'll help you craft and distribute a press release or media advisory to announce the new program or initiative to relevant audiences.

    • Initial Social Media Support:
      We'll assist in setting up social media profiles (if applicable) and provide basic guidance on content creation and community engagement.

    • Event Planning and Coordination: If your new program or initiative includes a launch event or series of events, we'll manage aspects such as A/V support and promotional efforts.

    • Additional Logos:
      We can design additional logos for sub-programs or initiatives, providing more specialized branding for different aspects of your work.

    • Branding Kit:
      We'll create a branding kit that includes logo usage guidelines, color palettes, and font recommendations to ensure consistent branding.

    • Custom Website or Microsite Development:
      We can design and develop a custom website or microsite specifically for your new program or initiative, offering a more tailored digital presence.

    • In-Depth Content Creation:
      We can create high-impact content, including videos, infographics, and long-form articles that highlight the launch of your new program or initiative.

    • Social Media Strategy and Management:
      We can develop and execute a comprehensive social media strategy, including content creation, paid campaigns, and influencer partnerships to grow your audience and engage stakeholders.

    • Comprehensive Media Relations Campaign:
      We can execute an extensive media relations campaign to generate coverage and build visibility for your new program or initiative, including media training for spokespeople and ongoing press outreach.

Benefits of Starting a New Program or Initiative with Our Support

Expert Guidance

Our team provides expert advice and strategic planning to help you define your new program or initiative and ensure it aligns with the Aspen Institute's mission.

Customized Support

Whether you need basic setup assistance or comprehensive launch support, we offer a range of services to meet your specific needs.

Consistent Branding

We help you establish a strong, consistent brand that resonates with your target audience and aligns with the Institute's overall identity.

Scalability

Our premium services allow you to scale your efforts as your program or initiative grows, ensuring you have the resources needed to succeed.

Efficiency and Cost Savings

By working with our team, you can avoid the contracting process and overhead charges programs incur when working with external vendors.