Creative Services

We elevate your program's brand to maximize your impact.

We are the Aspen Institute’s in-house communications agency, dedicated to supporting your program’s unique goals. From comprehensive branding strategies and digital marketing campaigns to high-quality video production, we cover a wide range of needs.

Strategic planning is always covered by overhead, while our premium services—access to our full-time writer, social media specialist, graphic designer, audience research specialist, print and production specialists, and a bunch of trusted vendors and contractors—ensure you have the resources needed for success. From concept to execution, we manage everything, including sourcing talent and handling contracts, so you can focus on advancing your mission.

Our Services

    • Strategic Planning:
      Our team partners with your program to define communications goals and identify your target audience. This foundational support, provided at no additional cost, ensures your program is well-positioned for success in all its communications efforts.

    • Aspen Institute Logo and Visual Brand Management:
      We ensure consistent logo usage and visual brand alignment across all print materials to maintain the integrity of the Aspen Institute’s brand.

    • Logo Development:
      We provide one standard logo for your program or initiative, ensuring it aligns with the Aspen Institute's brand guidelines.

    • Social Media Management:
      Strategy development for program-owned platforms and coordination with enterprise social media platforms for organic posts, paid campaigns, analytics, and more.

    • Platform Launch & Account Maintenance:
      Launching new platforms and ongoing maintenance.

    • Audience Targeting & Engagement:
      We develop strategies to grow and engage your audience.

    • Graphic Design:
      Custom design for digital reports, infographics, social posts, and toolkits.

    • Content Creation:
      Video Production of sizzle/highlight reels, social videos, GIFs, animations, and in-depth interviews.

    • Branding & Design:
      Brand decks and guidelines, and additional program or initiative logos.

    • Custom Virtual Event Graphics:
      We can create custom event materials for virtual and hybrid events, like animations and other event on-screen graphics.

    • Copyediting:
      Refining reports, white papers, newsletters, and other written products. 

    • Blogs, Op-Eds, and Columns:
      Strategic partnership on your thought leadership, including complete drafting and editing.

    • Social Media Content Creation:
      LinkedIn posts, Instagram captions, video content scripts.

    • Other Written Products: 
      Drafting and editing speeches, case studies, and interviews as well as reporting on events.

  • Our team is committed to supporting all programs, regardless of location. Whether you're based remotely or outside the DC offices, we provide the same high level of standard and premium services to ensure your program's communications are effective and aligned with the Institute's mission. We offer virtual consultations and remote project management to seamlessly integrate with your team’s needs, no matter where you are.

    • Digital Marketing Campaigns:
      Goal-setting, strategy, messaging, bespoke graphics, audience research, influencer campaigns, lead generation, and paid ads.

    • Program Microsites:
      Design, testing, user experience strategy, content updates, and analytics.

    • Program-Level Performance Dashboards: 
      Automated analytics dashboards that track your web, newsletter, and social traffic.

    • Custom Printed Event Collateral: 
      We can create custom event materials for in-person events, including banners, name tags, podium signs, badges, and backdrops. 

    • Books and Reports:
      We produce professionally finished publications that effectively communicate your program’s impact.

    • Print Procurement and Vendor Management:
      We can manage all aspects of print production, including sourcing trusted vendors, ensuring quality control, and meeting deadlines, so your materials are delivered on time and within budget.

    • Store/Swag Management:
      We manage and organize your program's branded merchandise through our online store, ensuring easy access to branded materials and swag.

    • Custom Program-Branded Stationery and Swag:
      We can design and produce custom-branded items, including stationery, folders, business cards, and swag. See here for additional event production support.

    • Program Marketing Collateral: 
      We can create print materials like brochures, mailers, invitations, and ads.

    • Custom Research Projects:
      Delineate audience targets, test optimal messaging, and refine content topics/priorities. Quantitative and Qualitative approaches are available.

Meet the Team