Creative Services

We elevate your program's brand to maximize your impact.

We are the Aspen Institute’s in-house communications agency, dedicated to supporting your program’s unique goals. From comprehensive branding strategies and digital marketing campaigns to high-quality video production, we cover a wide range of needs.

Strategic planning is always covered by overhead, while our premium services—access to our full-time writer, social media specialist, graphic designer, audience research specialist, and a bench of trusted vendors and contractors—ensure you have the resources needed for success. From concept to execution, we manage everything, including sourcing talent and handling contracts, so you can focus on advancing your mission.

Our Services

    • Strategic Planning:
      Our team partners with your program to define communications goals and identify your target audience. This foundational support, provided at no additional cost, ensures your program is well-positioned for success in all its communications efforts.

    • Social Media Strategy & Management:
      Strategy development for program-owned platforms and coordination with enterprise social media platforms for organic posts, paid campaigns, analytics, and more.

      Platform launch and account maintenance.

      Audience targeting and engagement.

    • Digital Content Strategy & Creation:
      Graphic Design for digital reports, infographics, social posts, and toolkits. Video Production of sizzle/highlight reels, social videos, GIFs, animations, and in-depth interviews.

    • Writing:
      Copyediting: Refining reports, white papers, newsletters, and other written products. (Note: Standard Service in 2024, but Premium Service in 2025)

      Blogs, Op-Eds, and Columns: Strategic partnership on your thought leadership, including complete drafting and editing.

      Social Media Content Creation: LinkedIn posts, Instagram captions, video content scripts.

      Other Written Products: Drafting and editing speeches, case studies, and interviews, as well as reporting on events.

    • Program Microsites:
      Design, testing, user experience strategy, content updates, and analytics.

    • Digital Marketing Campaigns:
      Goal-setting, strategy, messaging, bespoke graphics, audience research, influencer campaigns, lead generation, and paid ads.

    • Branding & Design:
      Brand decks and guidelines, and additional program or initiative logos.

    • Custom Research Projects:
      Delineate audience targets, test optimal messaging, and refine content topics/priorities. Quantitative and Qualitative approaches are available. 

    • Program-Level Performance Dashboards: 
      Automated analytics dashboards that track your web, newsletter, and social traffic.

  • Our team is committed to supporting all programs, regardless of location. Whether you're based remotely or outside the DC offices, we provide the same high level of standard and premium services to ensure your program's communications are effective and aligned with the Institute's mission. We offer virtual consultations and remote project management to seamlessly integrate with your team’s needs, no matter where you are.

Meet the Team