Releasing a Report

Releasing a report is a great opportunity to share your program’s insights and impact with a broader audience. Our team is here to support you every step of the way, ensuring your report gets the attention it deserves.

Our Process

When you’re ready to release a report, simply start by filling out our intake form. We’ll review your request and collaborate with you to develop a tailored plan that meets your goals. Depending on your needs, we offer both standard support, covered by overhead, and premium services for more specialized requirements. Throughout the process, we’ll partner on everything, from initial strategy through execution, so you can focus on what matters most.

For a detailed look at how we work, visit our Work With Us page.

Project Examples

We can help you craft a comprehensive communications strategy to maximize the visibility of your annual report, including media outreach, social media toolkits, and a custom-designed microsite.

Publishing an Annual Impact Report

Launching a Program Research Study

We can create a high-quality video explainer and infographics that summarize key findings, making the research more accessible and engaging for your target audience.

We can develop a follower growth strategy that includes organic social media tactics, paid social campaigns, and collaboration with influencers to increase your reach.

Showcasing Your Program’s Milestones

1

Before the Launch

    • Strategic Planning:
      We'll work with you to develop a communications strategy that aligns with your report's goals and the Institute's broader mission.

    • Press Release and Media Advisory:
      We'll edit and distribute your press release and/or media advisory to our curated list of relevant journalists and outlets.

    • Media List Development:
      We'll help identify key media contacts who are most likely to cover your report.

    • 1-1 Outreach:
      We'll collaborate with you to engage directly with targeted reporters, ensuring your report reaches the right audiences.

    • Basic Design and Copyediting Support:
      We'll offer light copyediting and create a visually appealing cover and layout for your report, ensuring it aligns with the Aspen Institute's brand guidelines. (Note: Standard Service in 2024, but Premium Service in 2025)

    • Media Pitching:
      We'll engage journalists and media outlets to generate interest in your report.

    • Basic Media and Message Training (if applicable):
      We'll prepare your team for media interactions and messaging alignment.

    • Advanced Report Design:
      For a more polished and customized look, we offer advanced graphic design, including infographics, data visualization, and bespoke layouts.

    • Copyediting:
      We can edit your work to be more clear, coherent, and accessible, at your direction.

    • Dedicated Web Pages or Posts:
      We can create custom web pages or posts to host and highlight your report.

    • Content Creation:
      We can craft social media copy and graphics tailored for your report's promotion.

    • In-Depth Content Creation:
      We can produce interviews, explainer videos, and other rich media to deepen engagement.

    • Video Production:
      We can create a high-quality video summary or explainer video to accompany your report, making it more accessible and engaging.

    • Social Media Toolkits for Stakeholders:
      We can equip your partners with ready-to-use content to amplify your report.

    • Ghostwriting for Thought Leadership Pieces:
      We can develop thought leadership articles to position your program leaders as experts.

    • Media Kits:
      We can prepare comprehensive media kits that include all necessary assets for journalists.

2

Day-of Launch

    • Press Release Distribution:
      We'll disseminate your report press release to targeted media outlets.

    • Event Support:
      We'll manage A/V setup, live streaming, media coordination, and more for your report release event.

    • Amplification on Brand Channels:
      We'll promote your report across the Institute's social media and digital channels.

    • Amplification in Brand Newsletters:
      We'll feature your report in relevant Institute newsletters.

    • Social Campaigns and Paid Marketing:
      We can run targeted social media campaigns and paid marketing to boost visibility.

3

After the Launch

    • Media Monitoring and Analysis:
      We'll track any media coverage and analyze the impact of your report.

    • Inclusion in Enterprise Products (if applicable):
      We'll feature your report in Institute-wide publications such as In Focus, newsletters, and the Impact Report.

    • Custom Analytics and Coverage Reports:
      Track the impact of your report release with detailed analytics across your program and the Institute's social channels, including social media metrics and media mentions.