• Supporting Announcements and Events:
  We edit, post, and distribute press releases and media advisories.

• Identifying Journalists:
  We maintain and develop media lists to ensure your announcement reaches the right reporters.

• 1-1 Outreach:
  We collaborate with programs to connect with the right reporters and engage directly with journalists to highlight your work, mission, and people. We can also guide programs on best practices for your own sustained outreach.

• On-the-Ground Coordination:
  We manage press pools for on-the-record events and ensure reporters have everything they need, from network feeds to pull-aside interviews.

• Media Training:
  We provide best practices for engaging with the press, including interviews, pitching, and more.

• Risk and Reputation Management:
  We coordinate communications responses to potential issues as they arise.

• Thought Leadership:
  We help you share your expertise with broader audiences, effectively connecting your work to the news cycle, through op-ed placements, journalist interviews, and broadcast placements.

• Media Partnerships:
  We advise on and manage partnership opportunities, engage with media contacts, and ensure successful collaborations.

• Coverage Reports:
  We provide reports and general analytics (like this) showcasing media coverage of initiatives or themes.

• Field Inquiries:
  We connect journalists with relevant programs and experts, leading to coverage and new relationships.

We ensure that all programs receive high-level media relations support regardless of location. Whether you're based remotely or outside the DC offices, we manage press outreach and media engagement to ensure your initiatives receive the attention they deserve. We also offer virtual strategic planning sessions to align your communications goals with the Institute's mission.

For marquee events like Aspen Ideas: Health, Aspen Ideas: Festival, Aspen Ideas: Climate, and the Aspen Security Forum, we coordinate comprehensive press activities on-site, including media outreach and management and support for interviews, conferences, and briefings. Our goal is to ensure these signature events receive maximum media coverage and align with the Institute's strategic priorities.

For sustained earned media campaigns that may require intensive, ongoing press engagement, such as an issue-led campaign or a signature report launch, we can provide additional resources and develop detailed earned media strategies. Depending on the kind of support needed, this could entail working with specialized consultants, additional bandwidth from full-time team members, or oversight of a trusted PR firm.