The Audience Insights Team leads audience insights research to ensure the Institute deeply understands who our audiences are and how they engage with our work. We manage the development of both basic and advanced analytics dashboards, providing programs with actionable data on reach, engagement, and trends across platforms.

In addition, we oversee custom research projects, including methodology, design and price negotiation for comms messaging, topics, video, and talent. These efforts allow us to identify what resonates most with audiences and translate findings into strategies that strengthen program impact.

We deliver insights that help individual programs make smarter decisions while advancing the Institute’s broader mission with clarity, relevance, and reach.